When you imagine Christmas you probably imagine a time for sharing, for giving, a time for family spending quality time together with looks of joy and surprise, unwrapping presents…
But we all know that’s actually not the whole truth, is it? Which is why Carlton Dry, the beer that prides itself on being uncomplicated, is taking a bit of a stab at all the stuff that complicates a wonderful Christmas.
And in true holiday fashion, this doesn’t come in the form of a traditional beer ad, but the true medium of Christmas: the celebratory seasonal song. Adapting the iconic Andy Williams song “It’s The Most Wonderful Time Of The Year” to be more fitting for the times, the song is titled “It’s The Most Wonderful Time For A Beer”.
The song is available to play over your Christmas lunch or unwrapping of presents via Spotify, YouTube, and will also air in innovative full-length radio placements.
https://www.bestadsontv.com/ad/110966/Carlton-Dry-Its-The-Most-Wonderful-Time-For-A-Beer
https://campaignbrief.com/carlton-dry-takes-firm-aim-at-xmas-with-a-new-seasonal-song-via-special-group-australia/
When you imagine Christmas you probably imagine a time for sharing, for giving, a time for family spending quality time together with looks of joy and surprise, unwrapping presents…
But we all know that’s actually not the whole truth, is it? Which is why Carlton Dry, the beer that prides itself on being uncomplicated, is taking a bit of a stab at all the stuff that complicates a wonderful Christmas.
And in true holiday fashion, this doesn’t come in the form of a traditional beer ad, but the true medium of Christmas: the celebratory seasonal song. Adapting the iconic Andy Williams song “It’s The Most Wonderful Time Of The Year” to be more fitting for the times, the song is titled “It’s The Most Wonderful Time For A Beer”.
The song is available to play over your Christmas lunch or unwrapping of presents via Spotify, YouTube, and will also air in innovative full-length radio placements.