Creative Director team
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Korama

Case Study

The new Volkswagen Amarok V6 is the most powerful pick-up truck in its class. But Aussies blokes couldn’t look past its European styling and see it for class-leading truck that it was.

So we built a completely new shell for the Amarok V6 that made it look as mean as the V6 engine that powered it.

60" Brand TVC

Next, we leaked spy shots of the ‘mystery prototype’ to editorial media channels, igniting excitement and debate amongst performance enthusiasts.

We then revealed the identity of the prototype by retargeting our audience, changing the conversation from a powerful prototype to the powerful Amarok V6.