Creative Director team
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The best White Box on wheels

The new Volkswagen Crafter is by far the most advanced van money can buy. The problem is, it shares the same boxy exterior as every van in the category - they’re all mobile toasters with the sex appeal of a loaf of bread.

So, while other brands position their vans as something they’re not, we launched the new Volkswagen Crafter for exactly what it is: a white box on wheels.

 By being honest about how people view vans, we could focus our audience’s attention on what really mattered - the innovative technology within.   To amplify this special build, we ran a parody review film on Australia’s largest automotive review site Caradvice.com.au, where our journalist reviewed the White Box as he would any other vehicle.

By being honest about how people view vans, we could focus our audience’s attention on what really mattered - the innovative technology within.

To amplify this special build, we ran a parody review film on Australia’s largest automotive review site Caradvice.com.au, where our journalist reviewed the White Box as he would any other vehicle.

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