Creative Director team
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Too Powerful for TV

We made the most powerful ute ad ever, for the most powerful ute in its class. Turns out it was ‘too powerful’ to broadcast.

Australia has some of the strictest automotive advertising regulations in the world. Which is a problem, when you’re trying to demonstrate the power of the Amarok V6 - the most powerful ute (truck) in its class.

So, instead of proving the Amarok’s power with what we could show. We decided to prove it with what we couldn’t.

90" Brand Film

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Social/Online Feature edit: 580nM of Torque

Social/Online Feature edit: 200kw Overboost