Creative Director team

Doom Wall of Shoes

South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe.

We took the most basic method of killing a bug and multiplied it by the power of Doom. The result was a 22 meter high can of Doom made entirely out of thousands of real shoes. Each sneaker, stiletto, and boot made up the individual pixels of the artwork. The thought; if one shoe is deadly, imagine how deadly thousands of them are, and that’s the power of Doom.